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Dan Foulser
A specialist in product management and product development.
Building products people want. Now open to relocation opportunities in Dubai.
About
I’m Dan Foulser, a product development leader with 8+ years of hands on experience delivering high volume consumer products, premium licensed ranges, and efficient global sourcing. I’ve taken products from idea to shelf, managed multi agency workflows, and transitioned tooling from China to Bangladesh to save between 30% and 40% per unit.I’m now seeking a high growth role in Dubai, ideally in product, brand, or innovation, where I can blend creativity with my commercial clarity.
Selected Work
Corgi Diecast: Scaling Product Development
Solely responsible for new product development at a £9M brand. Cut development time from 9 to 7 months and shifted manufacturing from China to Bangladesh, saving ~30%. Led the launch of the Bond DB5: 15.2K units shipped, £320K NSV.
Building Premium Product
Collaborated with licensors and sales to deliver bespoke product lines. Directed creative execution, managed four agencies, and developed tooling solutions optimised for speed, budget, and quality.
Freelance Creative & Digital
Delivered brand, web, and content work for lifestyle clients. Always customer first, combining aesthetic clarity with results.
Testimonials
"Dan has played a blinder on these... even our CEO has been pestering me for one, which is unheard of".
"I have to say, this model is one of the best Corgi has produced in a long time".
"Dan has a pleasant, yet professional manner… his organisational skills benefit everyone in the team".
"I just wanted to say what an excellent job you do communicating our requirements to the Far East".
"Quality work, created on time, every time, with a bit of extra sauce too. Highly recommended".
Impact Highlights
300,000+ units shipped
£320K product revenue
30% tooling cost savings
Worked with brands including: EON, MGM, Triumph, Warner Brothers, and Aardman.
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About Dan
I’m a product development leader who turns complex ideas into commercially successful products. With over 8 years of hands-on experience, I specialise in blending design, engineering, and strategic insight to deliver products that not only perform, but resonate with customers.At Corgi, I lead end to end product development across 200+ active lines, managing everything from concept and tooling to supply chain optimisation and market delivery. I’ve cut costs by 30%, accelerated product timelines, and led flagship launches generating over £300K in revenue.I’ve worked across functions and borders, collaborating with licensors, factories, agencies, and leadership teams to make sure every product meets high standards of quality, efficiency, and customer impact.Outside of work, I’m always exploring design, innovation, and ways to build better systems. I value travel, building things that last, and not forgetting the occasional game of tennis.Currently open to product, innovation, or brand leadership roles in Dubai.Let’s connect — [email protected]Or view my projects
1:36 Aston Martin DB5
As part of the James Bond licensing programme, Corgi had access to the Aston Martin DB5, arguably the most iconic vehicle in the 007 franchise. Despite its heritage value, the company initially had no plans to retool or relaunch it due to the perceived cost and complexity involved.
My Role
I recognised the commercial opportunity early and led the pitch internally to revive the model. I personally persuaded senior leadership to invest £12,000 into developing a new toolset, arguing for its long term revenue and brand impact. Once approved, I took full ownership of the project overseeing product development from concept through to production and launch.
Business Challenges
The business was hesitant to reinvest in legacy SKUs without guaranteed ROI
Tooling needed to meet premium collector grade standards
The licensor (MGM) maintained tight creative control over design, packaging, and marketing
Timelines were constrained by global promotional tie ins with No Time To Die
What I did
Made a commercial case to execs to unlock £12K in capex
Managed cross team collaboration across CAD, compliance, packaging, and marketing
Streamlined approvals with MGM, fast tracking licensor sign off while preserving design integrity
Coordinated delivery schedules with sales and supply chain to hit global pre-order timelines
Outcome
15,000+ units sold
£320,000+ in net sales value
Became a flagship success of the 007 product range
Described as "one of the best Corgi models in years"
500+ five star reviews
View product on corgi.co.uk
1:12 Triumph Scrambler
As part of the No Time To Die movie release, we developed a premium 1:12 scale model of the Triumph Scrambler 1200, the high performance motorcycle featured in iconic action sequences. The challenge: deliver a collector grade product that faithfully captured the design and spirit of the original, while aligning with two high profile licensors; Triumph Motorcycles and EON Productions.
My Role
I led the full development process from concept to launch, aligning cross functional teams to ensure exceptional build quality, licensor satisfaction, and commercial viability. This included managing approvals with both brands, overseeing tooling and paint specification, and balancing aesthetic perfection with structural integrity.
Business Challenges
Dual licensors (Triumph + EON) each required rigorous design validation
Tooling complexity was high due to exposed engine parts and surface detailing
Premium price point (£84.99 RRP) demanded flawless finish and perceived value
The model had to feel real, not toy like, while remaining viable to produce at scale
What I did
Specced and validated a high detail tooling layout, including visible engine detail, wire harnessing, and scaled shocks
Managed approvals across two licensors with differing creative priorities
Directed paint finish and packaging treatments to elevate perceived value
Controlled costs to ensure margin viability.
Aligned with production on packing and QC strategy to protect delicate parts during transit
Outcome
8,000 units produced
Priced at £84.99, the product sold successfully through direct and wholesale channels
Earned critical acclaim from collectors, with reviews citing it as “exquisite,” “superb,” and “an excellent example of Triumph”
Attracted attention from Triumph’s senior leadership, with the CEO requesting units directly
View product on corgi.co.uk
Ecom Fashion Rebrand
Threadspy is a digital platform that curates the best discounts on premium designer items, redirecting users to where each product is available. Despite the strength of the concept, the brand lacked clarity, trust signals, and a cohesive user experience, limiting engagement and growth.
My Role
I led a full rebrand, on behalf of an agency, to reposition Threadspy as a high trust, high taste digital discovery platform. My focus was on visual identity, UX clarity, and persuasive micro branding that reinforced credibility in a space that can easily feel scammy or transactional.
Project Scope
Complete visual identity redesign (logo, tagline, colour, typography)
22 page UX system built in Figma; including homepage, product feeds, redirect logic, trust elements, and editorial zones
Newsletter templates and marketing automation flows
Style guides for imagery, language, spacing, and responsive design
Performance driven marketing assets to support social/email campaigns
What I did
Designed a new logo and identity built around clean lines, clarity, and subtle prestige
Developed a user interface that balanced discovery with speed and trust (clear CTAs, redirect language, subtle price anchors)
Built mobile first flows and cards optimised for high volume affiliate click through
Created email templates and tone of voice systems for consistent outbound marketing
Curated visual content and photography guidance that elevated Threadspy above typical discount sites
Outcomes
Built a scalable brand system that positions Threadspy as a go to destination for smart luxury discovery
Increased trust and conversion potential through clearer UX and visual cohesion
Provided a brand platform capable of expanding into editorial and influencer collaborations
Figma UX file, brand guide, email templates, and visual assets available upon request or during interviews. View the site over at threadspy.co.uk